Digital Adoption technology can be useful in the total experience of a user. Two sides of the experience coin are CX & EX. Customer Experience and Employee Experience are differentiators that Companies can leverage as a major competitive advantage. If you are in the realm of CX, you most likely have a SaaS platform or technology that you are providing for your end users/customers.
Customer & User Experience comes down to user friction. Friction is measured by how easy it is for your end users to understand, engage and adopt to your SaaS.
You spent all this investment on your Enterprise Employee Software, now you have to justify ROI but your end users are not adopting it.